In order to make the most out of these selling opportunities, businesses with sales goals should create a business website using a practical website builder, or have one created for them. Both distribution channels are interlocked and can complement each other.Ī well-thought-out and properly optimized online store also greatly benefits your brick and mortar store. It is irrelevant whether the purchase is made online or offline. The abbreviation ROPO stands for "Research online, purchase offline," referring to the phenomenon where consumers first obtain information online about a product, but only decide to purchase it in the store where they can where they can touch and feel it first.Ĭreating a business website is a great way to draw interested people’s attention to what your company is offering and encourage them to buy the products or use the services.
The term SSL certificate may still be used even though it is actually referring to a TLS encryption. This is still the case even though the TLS (Transport Layer Security) certificate, a newer and more secure standard, has largely replaced its predecessor, SSL. The term "SSL certificate" is now synonymous when it comes to certifying modern encryption protocols. SSL stands for "Secure Sockets Layer," which is a protocol for establishing authenticated and encrypted links between networked computers.
A missing SSL certificate can also have a negative effect on search engine rankings - something no business wants. If no certificate is available, some web browsers even issue a security warning. Every company website should therefore have a valid SSL certificate. It ensures data security and increases customer trust and is therefore very important for a company’s reputation. Regardless of a company’s size and the range of products and services on its website, appropriate encryption is industry standard. This is important, for example, for contact forms integrated on your website that enable customers to interact with your company.Īn SSL certificate is the industry standard All information transmitted by your website is encrypted, which protects it from third-party access. An SSL certificate serves as proof of a website’s identity and also enables the browser and server to establish an encrypted connection.
0 kommentar(er)
